(Learn how to find your own custom Facebook heatmap in the final section of this post.) With all that said, here are the peak times to post on Facebook day by day, based on a Facebook heatmap of when Hootsuite fans are online. “For example, on Friday morning, posting something like, PSA: Remember to schedule your posts for the weekend would be a helpful reminder to our audience.” “Writing copy that is relevant to the day of the week can help boost engagement,” Kwok says. Hootsuite’s Social Media Marketing Coordinator, Eileen Kwok, adds that you can help boost engagement on non-peak days with specific copywriting techniques: “When we publish over the weekends or holidays we try our best to make the content playful or something aligned with the holiday/cultural moments taking place,” says Brayden Cohen, Hootsuite’s Manager, Social Marketing. You just have to think strategically about ways to boost relevance and engagement on those non-peak days. That doesn’t mean Hootsuite only posts Mondays through Wednesdays. In addition to the best time of day, you need to think about which days of the week make the most sense for publishing your content.įor example, the Hootsuite social team finds that Mondays through Wednesdays are the most effective days to post on Facebook. “So we try to schedule posts at different time marks to increase our chances of our posts getting viewed by a variety of followers.” Best times to post on Facebook for every day of the week “We are aware that our audience is global,” says Eileen Kwok, Hootsuite’s Social Marketing Coordinator. It also catches audiences in the UK and Europe while they’re still at work, reaching them mid-afternoon. That first slot may seem awfully early for followers on the West Coast, but it’s already 9:15 in the major centers or Toronto and New York by then, so it’s the perfect time to reach Eastern time zone followers as they sip their first workday coffee. Of course, you’ll need to think about the time zones in which your audience lives when planning these posting times.įor example, the Hootsuite social team likes to post at times that work for both the Eastern and Pacific time zones in North America, since that’s where many of Hootsuite’s Facebook followers are based. The best overall time to post on Facebook is between 8 a.m. Overall best time to post on Facebookīased on an analysis of 30,000 social media posts, Hootsuite found: For now, here are some general guidelines to use when planning your Facebook posting strategy. We’ll get into those in the last section of this post. So you have a few chances throughout the day to reach most Facebook users.įortunately, there are some great tools to help you learn the best day and time to post on Facebook for your specific Facebook Page. People spend an average of 33 minutes a day on Facebook.About half of Facebook users ( 49%) visit the platform multiple times per day.More than two-thirds ( 67%) of Facebook users log in every day.The average Facebook Page posts 1.68 times per day.
Here are some important factors to consider: Add in time zones and different social behaviors during weekdays and weekends, and things get a little tricky. In practice, it’s a little more complicated, since your audience is not necessarily the most active online at the same time as anyone else’s.
This is when your audience is most likely to see your content and engage with it, which sends important signals to the Facebook algorithm to extend the reach of your posts. What is the best time to post on Facebook? In theory, it’s a simple answer: The best day and time to post on Facebook is when more of your followers are likely to be online. Is there a best time to post on Facebook?
#Best time to post on tik tok on wednesdays free
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